Cambia Product Illustrations for Marketing & Packaging

Sometimes, a product doesn’t exist yet, because it’s still being developed, so it can’t be photographed. While product, packaging, and marketing are being developed, I can model and render images that can be used to ahead of a product release. And, later on, if something changes, like a label or box graphics, I can modify the file and render a new image that matches the look of the original.

This project was that situation. The product didn’t exist yet, but the client wanted to get ahead on marketing. Along the way, the packet graphics changed. It was easy to update the graphics and render a new image.

With photography, you’d have to have the finished item to photograph in the first place … then, rent studio time, try to set up the subject and lighting to match the original exactly, retouch specks of dust and imperfections off the subject. 3D modeling offers more flexibility and control.

Modeled and rendered in StrataStudio 3D CX8.

Agency: Fingerpaint Marketing

Medium: 3D Model & Render

 

Case with collapsible cup and packets.

Case with collapsible cup and packets.

Open case with collapsible cup and packets.

Open case with collapsible cup and packets.