Ground-up design for new product retail packaging.
3D modeled and rendered in Strata Studio 3DCX
This project involved designing retail packaging for an existing group of products that had been previously shipped from a fulfillment center in generic bulk packaging. The design process involved market research of retail products in the same product area; dental cleaners, oral care, etc. I mocked up several designs intended to make this product stand out on store shelves already crowded with existing brands. A focus group reviewed and discussed all of the designs and we chose the design that would best appeal to the demographic.
I adapted the design for the outer packaging and the boxes for the inner components and related products to create a cohesive family of packages.
The design was presented as 3D renders in both studio and store-shelf settings before the retail packaging was produced. This allowed us to get a good sense of how the package would perform in a real-world setting, and work out any issues that were not evident in a flat-art presentation or less realistic mockup.