Beer Label Illustration and Design
These are beer labels I’ve illustrated and designed for Hot House Brewing. The atwork for the cans are digital paintings. I do the illustrations in ProCreate on my iPad Pro, using an Apple Pencil. Final tune-ups are handled in Photoshop.
I design and layout the labels in Adobe InDesign. Each label has a left-side panel which has some information relating to the subject of the label art. I do all the research and writing as well as all the artwork.
All the Labels on 4-Packs
Artwork for the labels starts with a concept and pencil sketches. Final art is painted in ProCreate with an Apple Pencil on an iPad Pro. Final touches are done in Photoshop.
I use Strata Design 3D to mock up the labeled cans for use in marketing, like sell sheets and Facebook Posts. Once the base model is built, changing the label and produc ing a new render, from any angle, is simple.
Examples of the label layouts. Each illustration is different, but label elements, like the bottom banner, logo, and sidebars, help tie the brand together.
Examples of Sell Sheets, with 3D modeled and rendered cans. Distributors use these to volley for retail shelf space. Layouts done in Adobe InDesign.