These are beer labels I’ve illustrated and designed for Hot House Brewing. The atwork for the cans are digital paintings. I do the illustrations in ProCreate on my iPad Pro, using an Apple Pencil. Final tune-ups are handled in Photoshop.
I design and layout the labels in Adobe InDesign. Each label has a left-side panel which has some information relating to the subject of the label art. I do all the research and writing as well as all the artwork.
Four Packs - 3D Modeled and Rendered for Pre-production Marketing
All the Labels on 4-Packs
Rattlesnake Gulch IPA
U BRUT IPA
Sorachi Blond Ace Ale
Plank Road Porter
Golden Eagle Pale Ale
Grandma’s Sweater Pale Ale
Neepah Creek NEIPA
Torch’s Irish Red Ale
SamSquash Spiced Harvest Ale
Smiley Nut Brown Ale
Illustration Process
Artwork for the labels starts with a concept and pencil sketches. Final art is painted in ProCreate with an Apple Pencil on an iPad Pro. Final touches are done in Photoshop.
From Concept to Digital Paint to Label Layout
3D Mockups
I use Strata Design 3D to mock up the labeled cans for use in marketing, like sell sheets and Facebook Posts. Once the base model is built, changing the label and produc ing a new render, from any angle, is simple.
Four Packs are 3D modeled and rendered for marketing ahead of production.
Label Layouts
Examples of the label layouts. Each illustration is different, but label elements, like the bottom banner, logo, and sidebars, help tie the brand together.
Hot House Brewing Labels
Sell Sheets
Examples of Sell Sheets, with 3D modeled and rendered cans. Distributors use these to volley for retail shelf space. Layouts done in Adobe InDesign.
Beer Label Illustration and Design These are beer labels I’ve illustrated and designed for Hot House Brewing. The atwork for the cans are digital paintings. I do the illustrations in...
Catch & Release Originally published in Adirondack Explorer magazine Written & Illustrated by Jerry Russell Releasing the fish you catch is a good way to...